Crises are not always predicted, but they can be anticipated. Companies need to face a crisis with a transparent and convincing approach. Top management must be ready to manage each issue that could have a negative impact on the company’s image, the reputations of its employees, brands, and products, and its future business opportunities.
Changes to the company’s structure (reorganisation, restructuring, merger/acquisition).
Minimise the negative impact on your image by explaining the changes, presenting the project, and outlining the impact on your employees and stakeholders.
Health or safety crisis.
Limit any crisis in confidence by implementing, within the shortest timeframe, the messaging platform and Q&As to explain the crisis, confirm responsibilities, present corrective actions and set next steps.